Last updated: 11/2008

ew businesses and products fail? They have lame names. Find out why selecting the RIGHT name can make or break your business.

Do you notice that no matter how hard you work, you can’t seem to get the most from your business?

Face it…

Working in today’s technology based society is tricky at best. Ask yourself, “What is holding me back?”

Have you ever noticed how some businesses just take off, while others barely swim with their head above the water? How hard are you swimming? Are you connecting emotionally to your consumer, or still trying to figure out who it is your consumer is and what they need?

Want to know what is really holding you back?

THE LAME NAME!

Sounds intriguing…

Don’t buy into the “fantasy” that your business will take off and make TONS of money no matter your business name. Here’s the ugly truth: if you have a name that sucks, your business won’t get you anywhere near your prospects and customers.

The right name is the hub of your brand and few businesses will succeed in today’s market without a great name.

If you have a creative, unique, MARKETABLE, BRANDABLE, and TRADEMARKABLE name, then you are golden.

Listen up:

If you want to achieve all your goals easily, create a business you can easily brand, create emotional ties with your customers, and attract creative, enthusiastic, and loyal customers–the good news is this:

You can achieve your dreams; it’s easy. All you need to do is take the first step: create a great name.

Who Am I And Why Should You Listen To Me?

Hello, my name is Kevin Houchin. Before going to law school, I was a graphic designer. I spent 4 years at a top university studying graphic design. I started my career in the design department of a Fortune 500 company, and then built an advertising agency art department. I then built my own design studio, worked as Vice President of Marketing and Internet, and provided large-scale branding and communications consulting for colleges and universities all across the United States.

All this experience led me here. I went to law school because I wanted a doctoral level degree, and wanted to help creative people start businesses and leverage their ideas through copyright and trademark. I’ve designed dozens of logos and branding systems and supervised the design and implementation of dozens more.

After more than 15-years of working with new company, product and service launches from both the creative and legal perspectives, I still face one big hurdle…

The Lame Name

How many times have you come up with a great idea, a great product or service, only to find you can’t brand or market your product well?

Nine times out of ten, the biggest hurdle you have to overcome is finding a great name for your business.

How do you do that?

I’ll teach you. I’ll take you step-by-step through the process of creating a unique, creative and marketable name.

You will learn:
How to develop a name for your new company, product or service that is both MARKETABLE and PROTECTABLE.

How to avoid selecting a lame name that may lead to obscurity, financial ruin, and disaster.

How to select a name that allows you to connect your product or service with your target audience, AND promote positive emotions in your potential buyers (which will lead to more sales, more profits and greater credibility).

How to identify your distinct patterns of interacting with the world so you can match your naming system to the strategies YOU believe will drive as many of your potential customers as possible to your doors.

3 simple steps ANYONE can use to create a truly creative and original name, one that will inspire others.

There’s more…

Learn the 4 different subtypes of trademarks, and what type of trademark is most likely to result in strong branding of your product and company.

As a designer and businessperson, I recognize how important it is to create a mark that creates an emotional tie between the mark and your product or service from the very start.

Doing so will lead to strength and capitalization of your business.

Are you tired of playing the name game?

Change your life right here, right now for the better.

Take action and find out how you can:
Save money in the creative process when selecting a name and mark for your business.

Save time getting your product and service to the market by learning how to create an emotional tie with your potential customers.

Make your marketing efforts more memorable and mo